The Jolly Fisherman's 100th birthday celebrations continue this month with a special party in Tower Gardens on July 27 and Jolly has invited everyone to come along and have fun!

The party is billed as an exciting free family afternoon by the sea with mascots from many popular holiday destinations joining the famous Fisherman for music, fun and games.

Guest compare, John Marshall from Lincs FM, will kick the event off at 2pm with music being provided by the Royal Anglian Military Band and Skegness' Silver Band, which is also celebrating its 100th birthday this year.

A Jolly Fisherman look-a-like competition, judged by Jolly himself, will take place with young people encouraged to don their favourite wellies, blue jumper and red scarf. Those entering will get a piece of Jolly's birthday cake and the winners will receive a special prize.

No seaside party would be complete without Punch and Judy shows and Pongo the Clown will entertain the children too. Tower Garden will have a selection of stalls providing ice creams and other tasty treats.

The Mayor of Skegness, Councillor Neil Pimperton, encourages everyone to come along: Everyone associates fun with Skegness and in particular with the Jolly Fisherman. The birthday party provides families with a cheap afternoon out by the sea and an opportunity to enjoy lots of free entertainment with Jane MacDonald switching on the resort's illuminations the night before (July 26, 2008). It promises to be an action packed weekend on the coast!

SPECIAL DATES 2008

Business Quiz - Friday 14th November,

Carol Concert - Wednesday December 3rd.

Santa Fun Run - Sunday December 14th.